Good signals
Founder-market fit, non-obvious demand, repeated user behaviour, early liquidity, urgent workflow pain or credible distribution.
Process
A lightweight path designed for focused early conversations.
We aim to be direct, transparent and respectful of founder time. If there is a fit, we move quickly. If there is not, we try to say so clearly.
Investment process
1. SubmitSend your company, deck, metrics and context through the founder form. We review every submission.
2. Initial reviewWe look for fit with our thesis and stage: marketplace, fintech, B2B software or digital network at pre-seed or seed. If the fit is not obvious, we will say so promptly.
3. Founder callA direct conversation about your market, product, operating questions and what kind of help would matter most. No layers of associates.
4. Market and product reviewDeeper look at the market structure, competitive dynamics, product evidence and operating metrics that matter for your category.
5. Partner decisionInvestment decision, or honest feedback explaining why the fit is not right. We aim to give useful feedback even when we pass.
6. Post-investment supportOperator help after investment: launch strategy, monetisation timing, fundraising narrative, hiring introductions and strategic options.
What we look for in a submission
What does not fit
Marketplaces without supply-demand insight, fintech without regulatory clarity, consumer products without retention, growth stories without unit economics.
What to send
Company name, website and sector
Founder background and contact
One-line pitch
Key metrics
Users, revenue, retention, growth rate.
Fundraising context
Round size, committed capital, timeline.